Both an entrepreneur and coach, Cara’s journey began at 5 years old, growing up in a family business where her education started around the kitchen table.

Cara worked for 15 years as a Director in the family business; The Award-winning Macklin Healthcare Group & Malone Lodge Hotel, instrumental in its growth to become a multi-million pound organisation with 600 employees across 7 businesses, then running her own business.

With a variety of experience including: Strategic Development, Operations Director, New Business Opening, Sales & Marketing, Head HR & Transformation, Procurement Director, Culture, Customer Experience and Financial Management.

Graduating with an MBA, from world ranked Cass Business School London, gaining international experience in China, Iceland and South Africa, working with leaders from over 50 countries and leading a project for the International Doyle Hotel Group.


  • Disrupted the elderly healthcare market, creating and opening NI’s first Lifestyle Care Home, referred to by IoD chairman as a “world class concept.”
  • Researched best practice internationally and managed all aspects of the opening including innovation, idea generation, design concept, key stakeholder engagement, sales and marketing, brand creation, built high performing teams, created lifestyle ethos and exceptional customer experience.
  • Year 1 achieved 100% occupancy, prices 30% above competitors, 25% staff promotions and awarded Care Home of the Year 2018.


In healthcare and hospitality, opened and managed two new businesses and re-developed a third business – doubling its size.

Having the responsibility for sales, revenue management, marketing, cash flow, cost controls, customer satisfaction, quality and standards, recruitment, training and employee engagement.

Understanding the challenges, perseverance and hard work needed to get a new business up and running successfully.

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  • Strategy creation and implementation –Key contributor growing organisation from 4 businesses and 250 staff to a multi-award winning organisation with 7 businesses and 600 staff

  • Strategic development & innovation – Benchmarked world class practice, analysed critical data, led teams and inspired them to implement a clear strategy for growth

  • Operational management of four businesses across hospitality and healthcare with 50 – 120 staff per site and multi-million turnover

  • Procurement Director and cost management with annual budget of £1.2 million saving 10% – 12% in year 1

  • Lead improvement & change projects, adding tangible value whilst engaging others through change and maintain stability in difficult times

  • Sales & Marketing including brand creation, marketing strategy, social media and traditional marketing, B2B and B2C sales.

  • Created a new culture within healthcare among staff, residents, their families, key stakeholders and the community, based on the ethos “a life of fulfilment.”


Through experience, I believe the only sustainable way to grow businesses is to effectively develop people and grow leaders. It’s important to create the right roles and structures, with focus on recruiting the best people.

Successfully led numerous high performing teams from 120 staff operationally to 8 -12 senior leaders opening new businesses, implementing strategic projects and transformational change projects.

With a coaching ethos, through effective leadership development and training, developed numerous award-winning leaders and top industry professionals.



As second generation growing up in a family business, watching the highs and lows of running business Cara’s learnt many lessons from a young age. Family businesses are unique, unlike large corporate organisations and are finely balanced with many benefits and different challenges.

Understanding first-hand with experience working in this environment the variety of nuances, different cultures and ways of working only experienced in a family business.

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